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You can offer your customers only one server name for their SMTP/POP3/IMAP e-mail settings. This will help them when they communicate with the rest of the world.
Your customers send and receive e-mails according to the mail server name you specify. They can easily remeber it when it's the same name as your online store.
Don't forget to activate the E-mail Cluster once you have ordered your private name servers! This bonus feature should not be missed because it will facilitate your customers.
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